SHORT LIST OF PSYCHOLOGIST.


A

Adorno (1950) Authoritarian Personality
Ainsworth, Mary
Asch (1951) Conformity Line Study
Atkinson and Shiffrin (1968) Memory Model

B

Baddeley and Hitch (1974) Memory Model
Bandura, Albert
Beck, Aaron
Bowlby, John
Broadbent's (1958) Attention Model
Bruce and Young Face Perception Theory
Bruner, Jerome

C

Craik and Lockhart (1972) Memory Model

D


E

Erikson, Erik

F

Festinger, Leon
Freud, Sigmund

G


H

Hodges and Tizard (1989) Attachment Study
Hofling (1966) Obedience Study

I


J


K

Katz and Braly (1933) Study
Kohlberg, Lawrence
Kuhn, Thomas
Kolb, David

L

Loftus and Palmer Car Crash Study

M

Maslow, Abraham
Milgram Shock Study
Moscovici

N


O


P

Pavlov, Ivan
Popper, Karl
Peterson and Peterson Memory Experiment
Piaget, Jean

Q


R

Rogers, Carl

S

Skinner, B.F.

T

Tajfel, Henri
Thorndike, Edward
Treisman's (1964) Attention Model

U


V

Vygotsky, Lev

W

Watson, John
Wundt

X


Y


Z

Zimbardo Prison Study

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MULTI STORE MODEL OF MEMORY.

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Multi Store Model of Memory - Atkinson and Shiffrin, 1968. The multi store model (Atkinson and Shiffrin, 1968) is a classic model of memory. It is sometimes called the modal model or the dual process model. Atkinson and Shiffrin (1968) suggest that memory is made up of a series of stores (see below) The multi store model (Atkinson and Shiffrin 1968) describes memory in terms of information flowing through a system. Information is detected by the sense organs and enters the sensory memory . If attended to this information enters the short term memory . Information from the STM is transferred to the long-term memory only if that information is rehearsed. If rehearsal does not occur, then information is forgotten, lost from short term memory through the processes of displacement or decay. Sensory Memory • Duration: ¼ to ½ second • Capacity: all sensory experience (v. larger
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WORKING MEMORY.

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LEVEL OF PROCESSING.

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